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Brian's Quote of the Month
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"A
business's main objective must be to provide a product that sells.
Plain and simple, right? Is that how we prioritize? How much time do
your leaders spend on product development and product
enhancement?..." Read Full Quote
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Newsletter Archive
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View our past newsletters in our Enewsletter Archive.
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Feedback
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Let
us know how we're doing! Email us at feedback@idimages.com
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Label-Talk
Delivering eNews
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This month
in Label-Talk, we talk about the 8 biggest challenges that packaging
distributors face. We also cover the PSDA show. Don't forget, if you
have a custom request for quote, use rfq@idimages.com.
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The 8 Biggest Challenges
Packaging Distributors Face
 The last several years have seen many changes in the
US packaging industry. Consolidation on every level - suppliers,
distributors, customers - has led to an increasingly competitive
market. Many packaging distributors feel like they are being
assaulted on every front. Below we discuss 8 of the top challenges
packaging distributors face, along with ways to overcome each of
these challenges.
1. The perception that "Packaging is a
commodity."
Yes, packaging
materials are available from many sources. Many materials can be
substituted freely. Packaging is as important as any other component
of a product. For consumer products, packaging often is the deciding
factor in a purchase decision. An academic study determined 70% of
decisions at grocery stores are made at the point of purchase. What
is influencing that decision? Packaging is a critical component of
how we choose what we buy.
Read "The 8 Biggest Challenges Packaging Distributors Face"
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Faster Custom Estimates
In the past, most customers have used our fax line or
our Customer Service email address to submit custom requests. For a
quicker response, you can submit custom requests for quote and custom
orders to rfq@idimages.com.
We have recently improved our systems so that any quote request
submitted this way goes directly to our custom estimating team. We
have a 24 hour turnaround on custom quotes when using this method.
Remember, if it's custom, email rfq@idimages.com.
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PSDA's Print Solutions 2011
Show
 Thanks to all who attended the 2011 Print Solutions
Conference and Expo. It was nice catching up with our customers.
For those of you
that missed it, we discussed some of our new capabilities including
integrated labels, digital printing, and mobile printing solutions.
Throughout the show there was a generally positive vibe about our
industry's future, and a high amount of interest in digital printing.
For more information on our new capabilites or to learn about
upcoming shows, contact us at 866.516.7300.
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Trends & Industry News
Walmart's Views On
Retail-Ready Packaging
What should your salespeople do if a prospect
brings up the competition? Here are four ways they should handle the
situation...
Source: Sales
& Marketing Business Brief
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We
offer free product samples on all of our stock products. We
recommend product testing to determine product suitability for any
given application. Call us today at 330.220.7300 for your next
label opportunity.
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