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Brian's Quote of the Month
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"...maybe
adults become pessimistic because we don't get overly excited about
the future. Why do we lose that sense of excitement? Are we bad at
setting goals? Are we too wrapped up in today that we can't
comprehend what's next?...."
Read Full Quote
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Newsletter Archive
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View our past newsletters in our Enewsletter Archive.
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Feedback
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Let
us know how we're doing! Email us at feedback@idimages.com
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Label-Talk
Delivering eNews
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This month
in Label-Talk, we talk about the benefits of choosing direct thermal
over thermal transfer. We are also offering free freight on any new
digital order. Don't forget, if you have a custom request for quote,
submit it to rfq@idimages.com.
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Choosing Direct Thermal Over
Thermal Transfer
 Are you paying more for something that you do not
need? Direct thermal labels are typically thought to have inferior
print quality, a shorter lifespan, and a higher price than their
thermal transfer counterpart. However, things are changing. Over the
past decade, the quality of direct thermal products has improved
significantly and the cost differential between the two technologies
has evaporated. While thermal transfer label media is still the
preferred material for lifetime identification applications, direct
thermal is a suitable option for most general purpose applications.
Direct thermal offers many advantages. Since direct thermal labels do
not require ribbons, you do not have to worry about the quickly
rising ribbon prices and their availability. The elimination of a
ribbon also simplifies inventory management, reduces freight costs,
and is environmentally friendly.
Next time you have a label opportunity, check with your customer
first to determine if the application requires the label to last over
a year or to be exposed to high temperatures or direct sunlight. If
those criteria do not need to be met, direct thermal might be a
better, lower cost choice. If your concern is that your customer only
has a thermal transfer printer, most printers can be easily converted
into direct thermal printing mode. Contact us at 866.516.7300 for a
free sample to evaluate if direct thermal is a better fit for your
customer's application.
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Free Freight on New Digital
Order
Digitally printed labels can provide unique solutions
for your customers. Those 'solutions' generate VALUE and create a way
to differentiate yourself from your competitors. In addition, these
products typically carry higher margins than the conventional thermal
transfer and direct thermal products.
Applications for digital are everywhere. Any applications that
include variable information, high end full color images, multiple
lots, or short runs can be a good fit for digital. Some of your
current thermal transfer, direct thermal, or laser label business
might even be better suited for digital printing.
To encourage you to try out our digital printing, we would like to
offer free freight on any new digital order (cannot be combined with
any other promotions). Just mention this newsletter when ordering.
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Trends & Industry News
Seven packaging
predictions for a resource-strapped future
One of the driving themes at this year's
Sustainable Packaging Symposium, organized by Greener Package and the
AIChE's Institute for Sustainability, was that the global marketplace
faces some dire challenges in the near future...
Source: Packaging World Magazine
5 questions that
lead to increased sales
Here are some questions that'll help your
salespeople learn about themselves, how they make things happen and
how they may hold themselves back...
Source: Sales
& Marketing Business Brief
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We
offer free product samples on all of our stock products. We
recommend product testing to determine product suitability for any
given application. Call us today at 866.516.7300 for your next
label opportunity.
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