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Healthcare Labeling
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Today's sophisticated Healthcare system relies heavily
on Variable Information Printed (VIP) labels. Labeling is a
vital function to patient safety and the efficient delivery of
healthcare goods and services. Learn more
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Label-Talk
Delivering eNews
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It's hard to believe February is almost over!
We continue to see slight improvements in the
economy. Along with the slight improvements, we also see
inflation by way of raw material increases. Stay tuned to
Label-Talk, our monthly eNewsleter, to keep abreast of
market changes as well as industry news, new products and label
applications.
Thanks for your ongoing support and business!
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Prescription Drugs
One of the many
label opportunities within the Healthcare segment is prescription
drugs. The volume of prescriptions written each year continues
to experience double-digit growth with nearly 4 billion written last
year alone. The aging population and recent phenomena of
advertising drugs direct to consumers (DTC) are key drivers in the
growth of the number of prescriptions written each year. Over
30% of elderly Americans take 8 or more medications. The
introduction of Medicare Part D is yet another growth driver in this
segment. These trends are likely to continue for the
foreseeable future, thus making prescription drugs an excellent
growth area for labeling opportunities.
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Voice of the Customer
We will kick
off our 2010 customer survey next month. Your input is
critical to identify areas we can improve in order to be a
better partner, as well as confirming our strengths.
Information collected in past surveys have driven changes within our
organization, product offering and capabilities. It's time
again to gauge how we're doing and what we can do better. Over
the next month, we will be sending out a brief survey and ask that
you help us be your best supplier. As always, if you have
comments or suggestions that won't wait for an annual survey, please
feel free to submit those at letscommunicate@idimages.com.
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We offer free product samples on all of our products and
recommend product testing to determine product suitability for given
application. Call us today at 330.220.7300 for your next label
opportunity.
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