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Brian's Quote of the Month
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"As much as we hear how much more demanding customers are, how
much smarter they are, and how much harder everything is today, I
think we begin to believe those messages. Have their demands changed
that much? Customers want to be treated with respect, told the truth,
and have vendors that help solve, not create, problems..." Read More
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Newsletter Archive
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View our past newsletters in our Enewsletter Archive.
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Label-Talk
Delivering eNews
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This month
in Label-Talk, we talk about two-dimensional bar coding and how
it can benefit your business. We are exhibiting at the upcoming PSDA
show and welcome you to join us. Also, catch up on industry news
including an article about a company taking advantage of 2D bar
coding.
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2D: The Future Of Bar Coding
 Until recently, two-dimensional bar coding has been
considered a niche technology only used in a few industries. Recent
improvements in 2D bar code reading technology and the continued need
for more accurate product traceability have caused companies to take
a second look at 2D bar coding.
There are several
benefits to using a 2D bar code. New area imagers can read bar codes
in any orientation and can process bar codes ranging from a few
inches away to 50 feet or more. 2D bar codes can hold more
information in a smaller area than traditional 1D bar codes and they
contain all of the information within the bar code itself.
Traditional bar codes only store a reference number which relates
directly to a database record. Since 2D bar codes carry all of the
data needed, they can be read anywhere without needing access to the
manufacturer's information systems.
Some industries
that have recently adopted 2D bar codes into their processes include
manufacturing, retail, pharmaceuticals, and maintenance. Common
applications include track and trace, production control, product
authentication, and inventory management. Please contact I.D. Images
to see if 2D bar coding is a viable solution for one of your
customers.
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PSDA's Print Solutions 2011
Show
 We are exhibiting in the 2011 Print Solutions
Conference and Expo and welcome you to come join us! The show takes
place at the Navy Pier Convention Center in Chicago, IL, and runs
from May 17-19th. We are in booth number 114.
The show features
over 200 exhibitors showcasing the latest products and services in
the industry. There will also be interactive workshops and
educational sessions aimed directly at distributors of printed
products. Click here for
more information about the show.
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Newsletter Feedback
We want to know how
we are doing! If you have any feedback on our newsletter or any
suggestions for future newsletter topics, please email them to us at letscommunicate@idimages.com.
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Trends & Industry News
QR Codes On Salad
Packaging
Classic Salads LLC, a premier supplier of
gourmet baby leaf salads, has implemented a new QR (Quick Response)
program on its retail salad packaging for the Canadian market....
Source: Packaging Digest
Study Reveals The Key
To 3x More Revenue
Should companies be more focused on engaging
buyers or developing innovative products and services?
Source: Sales
& Marketing Business Brief
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We
offer free product samples on all of our stock products. We
recommend product testing to determine product suitability for any
given application. Call us today at 330.220.7300 for your next
label opportunity.
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