Holiday Label and Signage Tips to Gear Up for the Season

It seems that holiday shopping begins earlier and earlier each year. According to Bankrate, half of winter holiday shoppers plan to begin their shopping by Halloween. That same survey revealed that only 12 percent of shoppers say that they will wait until December to start their holiday shopping.

So what does that mean for you, as a retailer? It means that the holiday season is coming early for you too. How can you transform your store into a festive shopping paradise and capture the excitement and the magic of the season? These simple tips and tricks will appeal to holiday-happy shoppers while helping you move more inventory from shelf to cart.

Custom Holiday Labels, On Demand

The Merchandiser®, our on-demand label printing solution, easily adds a holiday vibe to any label. Merchandising your bakery, deli or Grab N Go offerings for Thanksgiving, Kwanzaa, Hanukkah or Christmas? No problem. With a quick adjustment to the formatting, The Merchandiser can accommodate whimsical or festive holiday graphics that instantly transform the look and feel of your custom labels for food packaging. And, to top it off, another benefit of using The Merchandiser is its on-demand printing capability, which means you can print exactly the quantity you need, when you need it.

Think Outside the Box

Merchandising for the holidays doesn’t mean completely scrapping your everyday merchandising techniques, it means enhancing them. Quickly take a package from every day to holiday with an eye-catching stock label that attracts attention and gives any product a festive feel. Or use a holiday-themed tag to identify essential holiday items throughout the store.

A special Vu-Thru tag is another great way to designate holiday items throughout the store. These clear labels can be placed over existing labels to add a holiday feel to packaging, while conveying a variety of messages about special pricing and more. And, when holiday essentials are merchandised with special pricing, it is sure to be a grand slam, as Supermarket News reports that 75 percent of consumers will be more price-conscious this holiday season.

Enhance Retail and Grocery Holiday Signage

Add some holiday cheer to your store efficiently and effectively with items from our extensive collection of holiday-themed signage. Signage can be customized using your store logo, or it can be used as-is. This bright window poster is sure to grab attention and add a feel-good bounce to your shoppers’ step. Carry the same theme throughout the store with this complementary hanging poster. This grommeted, corrugated poster is printed on both sides for maximum impact.

Small Touches with Big Impact

Supermarket News also reports that 90 percent of shoppers anticipate purchasing pre-made options, shortcuts and easy-meal solutions during this upcoming holiday season. That includes things like frozen appetizers or desserts and ready-to-eat appetizers. Imagine the impact that a holiday-themed food label, complete with suggestions for wine pairings or side dishes, could have on sales. Remember, that custom labels can be easily printed, with festive holiday graphics, via The Merchandiser.