The majority of VIP retail labels are paper but many point of purchase labels are the key to product differentiation and customer engagement and may be colorful, durable and eye catching.

Retail labels run the gamut from price labels printed on paper to labels on consumer goods that are printed for high brand recognition on more exotic materials like film. Most every product purchased carries a UPC code label (Universal Price Code), and many items also carry a QR (Quick Response) code to give added information about the product, sale information or a link to a retailers’ website.

Retail labels define the product image and brand and are vital in conveying the message to the consumer to engage and move the consumer to purchase.


digital label printing on different containers