An excellent supplier partner and good friend showed me this product today. She picked up the Kashi Bars at a major retailer. The packaging is a pressure sensitive label that holds together six (6) Kashi bars. Let me repeat: THE PACKAGING IS A PRESSURE SENSITIVE LABEL. For all the non-believers in pressure sensitive growth, I supply this picture as Exhibit A to refute your beliefs. Until the innovative use of the pressure sensitive label, this product was distributed in a box that was less environmentally friendly, less attractive, and more costly than the pressure sensitive label solution. I should add that the label solution probably cost 80% less than the corrugated package the Kashi bars used to be shipped in. I wish I had thought of this solution.
I applaud Kashi for being able to think outside the box (pun intended). I applaud Terracycle for recycling the wrapper. I don’t know that the picture shows the Terracycle logo, but they will recycle wrappers. I try not to be a commercial and Kashi and Terracycle have not paid me for this promotion. Should they choose to pay, I’d gladly accept any remuneration in any denomination (my wife loves Kashi bars).
I also applaud the pressure sensitive supplier and the label converter for providing an innovative solution to their customer. Those that innovate will win.
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do you know who the converter is? great article, kashi’s ahead of the curve in many ways.
[...] and his brother wants to rationalize packaging. In this chaos, opportunities will arise. See my post about Kashi. Start talking to customers about the advantages of pressure sensitive/flexible [...]